![]() ![]() Thomas Green is a Certified Adwords Professional and specialises in direct response marketing. Selecting the relevant campaign, navigate to “ad extensions” and then “structured snippet extensions”Ĭlick on “add structured snipped extension”, select “campaign structured snippet extension”Īnd you can select the extension you just created The structured snippet boxes are what is known as 'position zero,' or as we named it earlier. Structured snippets allow your ads to highlight specific aspects of your products and services. These boxes, in particular, will contain the exact answer to your search question. Now this extension has been created, you need to add it to a campaign. A structured, or featured snippet, is a select portion of your search results that appears as a box beneath the links to the paid ads and above the organic results. I recommend a minimum of 3, but the more the better – google will show the best performing ones The header field needs to be set, but will depend on the type of business you are in, often I set this as Service Catalogīut this is mainly as we look after a lot of service based clients This might be the various products or services that you offer, a link is in the description for more info The fact that you have implemented structured data on your site does not mean search engines are going to show your snippet as a rich snippet. You can show customers your top brands and most desirable products so that they will want to learn more. Google recommends that you start with the Rich Results Test to see what Google rich results can be generated for your page. ![]() Right inside your ad, they offer a way to differentiate your business and spotlight your popular products and services. Structured snippets comes below your text ad in the for. The Values field is the text that you want to appear in the extension Entice potential customers to click your ad with Structured Snippet Extensions. Using Structured Snippet Extension, you can Highlight specific aspects of your products and services. This extension was rolled out in August 2015, and these were aimed to offer the customers a better sense of your websites content, before they click on the ad. You can use the Shared Structured Snippet service, which is new in the v3 Gemini API, for creating, updating, and retrieving shared structured snippets at. ![]() There are some extensions that out of habit tend to be created through the Adwords interface rather than through editor, below is a step by step guide for the video above on adding structured snippet extensions via Adwords Editor.įirst navigate to “shared library” and then “shared structured snippet extensions”Ĭlick the add button and a blank snippet will be created for you Now, you could use the structured snippet extension from the Google to highlight certain feature of your products and services. AdWords structured snippets are extensions that give advertisers the ability to highlight specific components of their products or services in text ads. ![]()
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